London Fashion Week is a highlight of the industry’s calendar and takes place twice a year, in February and September, heralding the season’s new arrivals. It is one of the top four fashion showcases worldwide, alongside: Milan, New York, and Paris and some even consider London the fashion capital of the world. There is certainly plenty of innovation at London Fashion Week both on the catwalk and in the digital technology which is used to showcase the collections.
History of the Event
London Fashion Week first took place in 1984 and it is organised by the British Fashion Council. In September 2016 the principal sponsor is Sunglass Hut and no doubt many of their designs will appear on the catwalk during the week. London Fashion Week itself is a trade event but on the Saturday and Sunday which follows, known as London Fashion Weekend and held at the same venue, it’s open to the public.
The press, buyers, and celebrities flock to the shows and it is estimated that orders received because of it, reach anything up to £100 million. This year the event started on Thursday 15th September and ran through until the following Tuesday. In previous years it has been held against the backdrop of Somerset House and The Natural History Museum, however, in 2016 the main venue was the Brewer Street Car Park in Soho. This might seem like quite an unorthodox location choice but it is central to main retail centres such as Bond Street and Oxford Street.
Get Involved Next Year
London Fashion Week is usually an invite-only event however many designers are now encouraging the public to get more involved. Some will give away tickets to their catwalk shows and last season the shows were transmitted on large screens across the UK so that people could watch live.
However, these opportunities are limited so if you want to attend then head to the London Fashion Weekend. If fashion is your passion, you won’t be disappointed with the talks taking place. Accessories designer Sophia Webster and the creative director of Agent Provocateur, Sarah Shotton both made an appearance in 2016. For those wanting to start a career in fashion, there are panel events where the main topic of discussion will be ways to enter the industry. It’s also possible to save money over this public weekend if you are in the market for ready-to-wear pieces, as one hundred and fifty brands will have their ranges on display at discounted prices.
The majority of London Fashion Week’s shows are usually covered by mainstream media and you can see many of them on TV or read about them in magazines and newspapers. However, social media has made it even easier to feel as though you are there, with live streaming taking place and many of the designs making it on to Instagram and the websites of fashion bloggers.
Heading to the Venues
If you are intending to head to London Fashion Week, you could arrive by train, car or taxi, however, to make it a unique event why not arrive by helicopter. If you book a chartered flight you can take in the sights of the capital before landing and not have to worry about a glass or two of champagne during the day.
Whether you are a committed follower of fashion or whether you just enjoy the spectacle of the amazing shows put on by many of the world’s leading designers, London Fashion Week has a great deal to offer. As we move into the new season, make sure you don’t miss out on any of the highlights coming up from Topshop Unique through to Temperley London.